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2021
Digital strategy
User experience
User Interface
Art direction
App design
Strategy
Market research
Competitor analysis
Branding strategy
Customer journey mapping
Branding
Logo design
Brand identity
Motion design
Iconography
In the face of many applications that we have, the main contender for the title of a full-fledged super-app AITU in Kazakhstan needs rethinking.
To find the needs of people, to understand the competitive advantages of AITU itself, to structure information, to design convenient navigation, to create a visual language, to make a visit to AITU fascinating - was our main task. Below is the result of our labor. And this is our proposed concept design for AITU.
